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What you'll accomplish

By the end of this guide, you'll have ChatGPT Plus set up with your brand's voice, content pillars, and rules stored permanently — so every time you open it, you can batch 20-30 posts at once without re-explaining the brand. What used to take 4 hours will take under 1 hour.

What you'll need

  • A ChatGPT account upgraded to Plus ($20/month at chat.openai.com)
  • Your brand guidelines or a document describing the brand voice
  • 5-10 examples of past posts you'd consider "perfect" brand-voice examples
  • Time needed: 30 minutes to set up; 45-60 minutes for monthly batching sessions
  • Cost: $20/month

How-To Guide: Set Up ChatGPT Plus to Remember Your Brand Voice and Batch a Month of Content

Step 1: Upgrade to ChatGPT Plus

  1. Go to chat.openai.com and log in.
  2. In the left sidebar, click Upgrade plan → select Plus → complete the payment.
  3. Once upgraded, you'll see "ChatGPT Plus" in the top-left of the interface.

What you should see: The interface looks the same but you now have access to GPT-4o and the Custom Instructions feature.