of 6— Upgrade to Claude Pro and find Projects

What you'll accomplish

By the end of this guide, you'll have a Claude Project set up for one of your brand accounts — with brand guidelines, voice examples, and content rules stored permanently. Every time you open the project, Claude already knows the brand deeply. No re-briefing, no inconsistent tone, no "starting over" every session.

What you'll need

A Claude account upgraded to Pro ($20/month at claude.ai)
Your brand's guidelines document (or a clear description you can write in 10 minutes)
5-10 examples of past posts you consider "on brand"
Any forbidden words, phrases, or topics the brand avoids
Time needed: 45 minutes for setup; 5-10 minutes per future content session
Cost: $20/month Claude Pro

How-To Guide: Build a Claude Project as a Persistent Brand Voice Assistant

Step 1: Upgrade to Claude Pro and find Projects

Go to claude.ai → log in or create an account.
In the left sidebar, click Upgrade → select Pro → complete payment.
After upgrading, you'll see a Projects option in the left sidebar. Click it.

What you should see: A "Projects" section in the sidebar, currently empty, with a + New project button.