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of 6— Access the Reports section
What you'll accomplish
By the end of this guide, you'll know how to use Sprout Social's built-in AI features to automatically surface performance patterns, generate plain-language trend summaries, and identify your top content — so your monthly reports take 20 minutes instead of 90.
What you'll need
- A Sprout Social account (Standard plan or above — $249+/month; AI features in Standard and Professional)
- At least 30 days of post history in Sprout Social for meaningful trend data
- Time needed: 15 minutes to learn the workflow; 20-30 minutes per monthly report
- Cost: Included in Sprout Social Standard plan subscription
How-To Guide: Use Sprout Social AI to Turn Analytics Data Into Client Insights
Step 1: Access the Reports section
- Log in to your Sprout Social account at sproutsocial.com.
- Click Reports in the left sidebar menu (the bar chart icon).
- You'll see a list of available report types: Profile Performance, Network Summary, Post Performance, and more.
What you should see: A Reports menu with multiple report type options and a date range selector at the top.